Marketing Services
Marketing Plans
Spectrum designs customized marketing plans created specifically to address the needs of your business. We are well versed in marketing strategies that include print, web and social media.
Marketing Seminars
Are you interested in having Spectrum Design conduct marketing seminars and training for your organization? We offer seminars covering many aspects of marketing for small businesses and entrepreneurs. Spectrum has worked with the Alaska Small Business Development Center as well as the Organized Village of Kake to customize marketing seminars for small business owners. If you're in need of seminars or training, please get in touch and Spectrum can work with you to create a custom training solution for your audience.
Upcoming Seminars: Spectrum is scheduled to teach two days of marketing seminars in Juneau, Alaska on November 16th - Website Development and e-Commerce; and December 7th - Social Media Marketing for Businesses. If you're interested in attending, please contact the Small Business Development Center in Juneau for more information. Both seminars are from 9 a.m. to 11 a.m. at the SBDC conference room in the Juneau Empire building.
Ad Design & Placement
Spectrum Design has a long history of creating advertisements, both print and web-based, and placing them in publications that serve local, national and international markets, in magazines, newspapers, and on-line. We also offer animation services for creating animated web ads when needed.
Social Media Marketing
Spectrum Design has current knowledge of the best strategies for marketing your business using social media such as Facebook, Twitter, Tumblr, Vimeo and YouTube. Dru Fenster, owner of Spectrum, teaches social media marketing seminars in Southeast Alaska.
Spectrum is scheduled to teach two days of marketing seminars in Kake, Alaska on July 25th and 26th. If you're interested in attending, please contact Robert Mills, Economic Development & Historic Preservation Specialist for the Organized Village of Kake at 907-785-6471 ext. 121 for more information. Topics will include: Getting started with your website, search engine optimization, print advertising and e-newsletter setup on day one. Day two will include: e-commerce and social media marketing.
Corporate Identity
Do you have a new business in need of a logo and tagline? Spectrum Design can create a custom logo just for your business, incorporating your ideas and taking into consideration printing costs. Spectrum also works with local illustrators for logos needing custom artwork. We can then take your logo and create business cards, letterhead, brochures and posters.
Search Engine Optimization (SEO)
Dru Fenster of Spectrum attends at least one web conference per year specifically to keep up on the latest techniques to optimize web pages for high search engine ranking results. Many of the techniques used in optimization involve the proper coding of your website. So come to Spectrum for your web design and you will automatically have a search-optimized website, because our websites are standards-based and comply with W3C and WCAG coding requirements. We can also perform an SEO assessment of an existing website and give the list of suggested changes to your webmaster.
Spectrum Design and Graphics created a fantastic website for my business. I have seen a tremendous increase in my business with both new clients as well as regular clients requesting more services. The website is very user friendly and my clients tell me they like the design.
